It's no surprise the after shocks brought on by COVID-19 still haunt a number of retailers today. We have all witnessed store closings by some of our favorite retailers in our own backyards. According to Charles Darwin's evolutional theory, only the fittest survive! But how long can some of these big box retailers survive if … Continue reading How Are You Reimaging Your Retail Commerce?
Shutterstock A single source of truth (SSOT) : the aggregating of data from disparate systems within an organization to a single location whereby you have a true 360-degree view of your customers. One of the many problems financial services companies still face today is how to design an information system so there exists a SSOT. Furthermore, if you want … Continue reading The Single Source of Truth-Flatten the Silos!
I have been asked by a number of financial services companies, big banks and Fintechs where do I see AI, Open APIs and BaaP playing a role as we embark on 2020. Funny thing, my position hasn't changed from when I posted this slide on LinkedIn over a year ago. Now, the not so funny … Continue reading Banks | AI | API | BaaP-A Match Made in Heaven?
Are your prospects moving through the funnel or are they stuck in a tunnel? We have been hearing it for years, your prospective buyers go through a series of stages before they become customers; awareness, consideration, conversion and if you are lucky, loyalty and advocacy. But how many of you are truly working your funnel? … Continue reading Funnel or Tunnel?
Marketing Week Strategic Consulting Management So how difficult is this? As a consultant I can tell you this is an easy depiction (graphic above) of what the banks should be getting right and as a customer I can tell you they don't! Again, the journey a number of customers take can start with a simple … Continue reading Customer Experience. It’s not Rocket Science!
Customer Journey Mapping I had fun mapping out my personal journey for my gift purchase to my wife. One thing I should mention is my persona plays a big part in why I chose these goals/events. Because a journey map is the story of a customers’ experience – it depicts what happens along the way, … Continue reading My Valentine’s Day Journey Map
It's amazing how a number of clients I have consulted with have no problem spending to bring in the "best" marketing automation platforms money can buy. But in reality, many marketing automation investments fail according to Hubspot: However, the term “marketing automation” has become a buzz-word, where marketers seek out marketing automation software under the … Continue reading How’s Your Lead Nurturing?